The nym wars did put me off, but I'm leary of all the data mining too.

That's compounded by the bubble effect if you use Google as a search engine. I switched to DuckDuckGo some time ago, but every now and again have cause to compare and am disturbed by the difference in results.

And finally, there was the news - I don't know if it's something that is actually going ahead - that they were going to start including one's own gmails in any google search. What could possibly go wrong there...