darkemeralds. (Reply)

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I have no beef with paying for a copy, though certainly being able to share a single copy some reasonable number of times, like a family-pak of five or six, would be better.

It's not so much "how many viewings can I squeeze out of this one physical DVD?"--because I don't want a physical DVD in the first place. It's "how soon and how easily can I consume this digital content along with my friends--and then move on to more digital content?"

The number of shows or movies I've ever even wanted to watch more than twice is represented by the very small shelf space I've devoted to DVDs in my house. I'd bet that that's true of the vast majority of all DVDs sold. Do some people rip and share DVDs? Of course. But two viewings per copy is probably a good rule of thumb, no matter what format the "copy" takes.

So why not just put the damn stuff out there, charge a fair price for a "copy", and watch the money pour in?