The Ink-Pot and the Palette

This is fascinating. Brilliant. I consider myself the slowest reader in the world, but I'm finding 600 wpm in 2-word chunks not too bad at all. Have you downloaded it? Or are you just using it via their site?

I'm particularly interested in it because I heard some research about the difference in the impact of advertizing on subjects who are eating when exposed to it and subjects who are not. Apparently chewing over-rides the instinct to subvocalize the brandnames, which means you're less likely to remember or be impressed by them at a later date. http://www.theguardian.com/science/2013/oct/13/eating-popcorn-cinema-advertisers